Peppa Pig owner Entertainment One rejects ITV’s £1bn takeover approach

been rebuffed in a £1bn takeover offer for Entertainment One (eOne), owner of hit children’s TV show Peppa Pig, as it looks to extend an acquisition spree aimed at reducing its reliance on volatile advertising income. Canadian film and TV producer and distributor eOne said it had received and rejected a preliminary proposal to buy the company for 236p a share, or £1.01bn in total

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