Flashes& Flames blog: Digital disruption is full of contradictions for legacy media. Condé Nast splashed more than $100m on its trumpeted but short-lived plan to become an online fashion retailer. Less expensively, Hearst came to a similar conclusion. But, as magazines everywhere wonder whether e-commerce can ever fill the advertising gap, one UK publisher is quietly selling more than 250 cars every month to its readers.