Ascential to acquire X Target in China and Intellibrand in Brazil

Ascential plc (LSE: ASCL.L), the specialist information, data and analytics company, announces the agreement of an important
acquisition for our Digital Commerce business in China. Hangzhou Duozhun Data Technology Co. Ltd. (“X Target”), combined
with our existing high growth Yimian business, will provide a full set of measurement and trading execution capabilities in the
world’s fastest-growing Digital Commerce marketplace. X Target specializes in media trading execution and provides similar
capabilities for China as our Flywheel brand does for Western eCommerce platforms.

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