Biggest Brands Will Lose 43% of EU Audience Data Following GDPR

As the General Data Protection Regulation (GDPR)is set into action today in the European Union, brands and publishers everywhere will feel the effects. Just yesterday, Google invited members from four major publishing trade groups– Digital Content Next, European Publishers Council, News Media Alliance and the News Media Association—to meet with executives about the tech giant’s approach to data as the GDPR goes into effect. And while the GDPR won’t have the impact on U.S. brands and extensions of international companies it will in the EU,  its implementation could result in U.S. customers demanding similar actions.

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