As digital media has evolved over the past 10 years, one of the themes has been the need for publishers to add new business models to augment their advertising platforms and diversify revenue streams.
Lynda.com, a California-based company, has created hundreds of thousands of video tutorials in multiple languages, helping people to learn “software, technology, creative and business skills to achieve personal and professional goals”.
Education is yet another industry being changed radically by digital methods. Just as with magazine media, the consumer has become even more powerful, determining what they need, and confident in being self-led through whatever course of instruction they desire.
The technology behind Rodale’s new online learning platform, Rodale U, is Thought Industries – a commerce-integrated learning platform designed to deliver education without borders.
