Posts Tagged "Programmatic ads"

Not showing advertisers their own ads has been the elephant in the programmatic room from day one. The minute clients like Marc Pritchard at P&G — and others like him working for premium brands — start requesting “checking copies” of their online ads, programmatic advertising will have a huge problem

Advertisers in Europe continue to increase their use of programmatic ad technology when buying and selling media

In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, rising to over $20 billion by 2016