Next Fifteen acquires Shopper Media Group for £15.7mln

Next Fifteen Communications PLC (LON:NFC) announced the acquisition of data-led business Shopper Media Group (SMG) for £15.7mln in cash and shares. SMG, which includes subsidiaries Capture Marketing, Lobster Agency and Threefold Agency, specialises in commerce marketing activation, connecting retailers and brands with shoppers at the point of purchase both online and in-store.

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