Euromoney closes Institutional Investor’s print edition

After 51 years in print, Institutional Investor will scrap its paper edition and go digital-only after its April issue, the financial magazine announced this week.

The decision comes as the result of “sustained and substantial growth in online reader traffic,” and increased demand among advertisers for digital marketing solutions, according to a statement.

“Asset managers and allocators have an increased desire to consume content and market digitally, given the ease of access, efficient targeting, and generational change in the industry,” said Institutional Investor CEO Diane Alfano in the statement. “It’s exciting to watch the evolution of our business and the shift from print to community.”

For the full story read Folio

Related Post