Judging by its 2014 fiscal first half earnings report, Meredith’s National Media Group is stabilizing as it continues to diversify its revenue streams and adapt to a changing marketplace.
The group’s total ad revenue declined 2 percent to $248 million in the first half, but the pace of those losses has slowed markedly—ad revenue dropped 9 percent in the same period last year—thanks to gains in digital advertising. Digital ad revenue was up 6 percent to $45 million, now accounting for 18 percent of total ad-related income.
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