Meredith is stabilising revenues and profits as it reports H1 FYR 2014

meredithJudging by its 2014 fiscal first half earnings report, Meredith’s National Media Group is stabilizing as it continues to diversify its revenue streams and adapt to a changing marketplace.

The group’s total ad revenue declined 2 percent to $248 million in the first half, but the pace of those losses has slowed markedly—ad revenue dropped 9 percent in the same period last year—thanks to gains in digital advertising. Digital ad revenue was up 6 percent to $45 million, now accounting for 18 percent of total ad-related income.

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