Publicis Groupe has announced the acquisition of Berlin-based leading business-to-business (B2B) integrated marketing agency zweimaleins GmbH. The agency will be integrated into Saatchi to create Saatchi Pro, a B2B-focused agency with more than 40 specialists serving Saatchi clients in Germany and greater Europe.
With this acquisition the agency also creates a new digital hub and strengthens its presence in Berlin significantly. Founded in 1995 by Alexander Stendel, zweimaleins has been built into a leading B2B agency with a focus on the digital and experiential sector and has been generating profitable growth every year for the last 7 years. B2B has consistently been a significant and growing part of the German marketing sector.
zweimaleins’ clients include Deutsche Telekom, with whom they have partnered since 1997, along with Commerzbank, T-Systems, BASF and Pepperl+Fuchs, and many others.
The zweimaleins team will integrate completely with Saatchi Berlin and partner the Saatchi client network through their offices in Frankfurt and Dusseldorf. Alexander Stendel will lead Saatchi Pro as Managing Director. He will also hold the position of Chief Technology Officer of Saatchi Germany, heading the new Saatchi digital hub in Berlin. Alexander Stendel will report directly to Christian Rätsch, CEO of Saatchi Germany.
For the full press release click Saatchi