Time Inc UK puts film into focus

Time Inc UK today reveals a new dedicated advertising film division, fundamentally changing its approach to better serve the film industry and putting film at the very heart of the business.The ambition is to deliver bigger, bolder and brighter ideas that will engage Time Inc UK’s 20 million consumers by concentrating strategically on increasing film content and delivering it at scale, with live media and editorial integration opportunities, says the company. In addition, there will be a newly appointed film team across both commercial and editorial, driving a significant increase in Time Inc UK’s film output.

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