UK adspend continues to rise

UK adspend rose 6.4% year-on-year to reach £5.6bn in Q2 2018 – the 20th consecutive quarter of market growth.

This record investment, highlighted in Advertising Association/WARC Expenditure Report data, published yesterday, means full-year outlooks for 2018 and 2019 have been upgraded to +6.3% and +4.9% respectively. This would lead to a projected adspend total of over £23.5bn for 2018.

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