WPP announces that its wholly-owned operating company Wunderman, the world’s largest digital agency network, has acquired FusePump Limited, a company specialising in product data and content for digital marketing.
Based in London, FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications. By distributing data into multiple online channels, FusePump helps retail, travel, mobile and entertainment companies realise their full digital marketing potential. FusePump employs 50 people and clients include Nokia, Sky, Sony, Tesco, and ASOS.
FusePump’s consolidated unaudited revenues for the year ended 31 December 2013 were £3.0 million, with gross assets of £0.9 million as at the same date.
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