WPP’s Wunderman acquires stake in Crossmedia (Mexico)

WPP announces that its wholly-owned operating company Wunderman, the world’s largest global digital and relationship marketing network, with revenues of approximately US $1 billion, has acquired a majority stake in CM Interactive S.A. (“Crossmedia”), a leading digital marketing agency based in Mexico.

Founded in 2004, Crossmedia is headquartered in Mexico City and provides consulting, digital marketing, creative and media buying services to their clients.

Crossmedia employs 86 people and key clients include Banamex, Bimbo, PayPal and Cerveceria Cuauhtemoc.

Crossmedia’s unaudited revenues for the year ended 31 December 2011 were over
US $5 million with gross assets of over US $5 million at the same date.

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