8 Lessons from the Financial Times’ Digital Success

From a business perspective, the Financial Times is one of the most successful traditional newspapers in the world in the transition to digital.

The specifics — generously shared by FT managing director Rob Grimshaw — are instructive for any publisher, media manager or executive. There are a number of ways to quantify the FT’s success. An impressive 46 percent of the publication’s revenue comes from the digital side, more than any other U.K. national newspaper, according to a recent Enders Research presentation. (The FT later told me the newspaper earns about 35 percent of its revenue from selling content and advertising, digitally. That would still put it atop the Enders list.)

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