American Express Wants to Shift Online Ad Budget to Programmatic Technologies

american_express_logo_1American Express recently dropped an RFP on the desks of some of the globe’s biggest ad-tech companies with some startling news.

The company, a major digital advertiser, said it planned to shift 100% of its online ad budget to programmatic channels, and it needed their help to get there.

“American Express would like to transform their Display Media Channel to become 100% programmatic,” the document said.

American Express then asked responding vendors to “demonstrate to us how they can become our programmatic buying solution based on their expertise, services and technology that will enable American Express to achieve their vision.”

For the full story read Ad Age