Apple News Signs Up Dozens Of Publishing Partners

appleApple prepares to launch the new Apple News app, the technology giant is signing up publishing partners at a rapid clip. That reflects its central role in the media landscape and the growing importance of platforms to publishers in search of scale.The deals also help position Apple as a competitor to rival news reader platforms like Flipboard and services like Google News.

This week, Apple announced deals with 18 major media companies representing over 50 publications as contributors to Apple News, including Condé Nast, Hearst, The New York Times, The Washington Post, CNN, Rolling Stone publisher Wenner Media, Bloomberg, Reuters, BuzzFeed, ESPN, Vox Media and Mashable, among others.

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