AppNexus unveils ad quality Monitoring, anti-fraud guarantee

appnexusAppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad quality from their mobile devices. The company also announced it is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

For the full story read MediaPost