According to the announcement, the newly launched ChargeAds Private Marketplace allows publishers to build a private or public storefront on top of their existing ad platform or RTB stream, and includes a suite of controls to set rates and conditions. ChargeAds says its new solution can help lower costs, booking delays and technical confusion associated with display advertising transactions.
“Our industry is expected to reach $113 billion this year,” said ChargeAds CEO Mihai Fanache who claims display advertising overhead costs can eat up an average of 28 percent of display advertising budgets, “Those overhead expenses represent a significant amount of money.”
For the company’s LinkedIn profile click ChargeAds
To see the platform click ChargePlatform