Demand Media Dumps Direct Sales Business Fully embraces programmatic

demandThe company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. Demand said that the company no longer needs a full-time staff selling banners. That could be unique to Demand. Or it could mark the sign of a major industry trend. Just this morning, Federated Media, which eliminated its direct sales business last year, moved to split its programmatic and branded content business units.

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