As Dennis continues to build an end-to-end automotive business in the UK, this marks its latest significant investment in the automotive space, says the company.
Car Throttle, founded in 2009 by Adnan Ebrahim, is a market leader on social media with over 14 million car enthusiast followers and 2.5 billion video views amassed on YouTube, Facebook and Instagram last year. It also owns the fast-growing motorsport brand, WTF1, which has over 1 million followers and a keen audience of F1 drivers and racing fans. The company, with offices in London and New York, is well known for its viral videos and high social engagement, and works with brands to produce and distribute content on social platforms.
Pete Wootton, Chief Digital Officer, Dennis, said: “Car Throttle is an exciting business that we have been tracking for some time. Its unrivalled social audience coupled with the team’s strong expertise and capabilities in social engagement, provide some perfect synergies to our Automotive brands. Combining Dennis’ engaged audience and expertise with Car Throttle’s scale and experience in working with large social campaigns, will provide us with unparalleled reach in this market.”