Dentsu Aegis Network has acquired Grip Limited, continuing its strategy to have a more holistic approach among its agencies and improve its digital capabilities. Financial terms of the deal were not disclosed.
In many ways, the deal means business as usual, says Annette Warring, CEO at Dentsu Aegis Network Canada. Grip will maintain its name and branding and will operate as a specialist brand within the network.
Grip will also retain its senior leadership team of founding partners (pictured above), including managing partner Bob Shanks and creative partners David Crichton, David Chiavegato, Rich Pryce Jones, Randy Stein and Scott Dube. Founded in 2002, Grip – which took home Silver at strategy’s Digital Agency of the Year awards in November – now has about 155
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