Facebook less appealing now to SMEs

facebookInteresting to see The Daily Telegraph picking up on the impact that Facebook’s algorithm changes have had on SMEs. The paper makes a good point that it isn’t just the large brands that are missing out on reaching their own audience. I’m not quite sure you can pick out which size of company is suffering the most, in terms of reduced reach, however. Ultimately, the decline in posts now reaching, on average, less than 10% of followers falls pretty evenly.

For the full blog read MediaPost LondonBlog

For the original story read The Telegraph