Findlay Media selects new advertising, CRM and DMS from Miles 33

Mark allenAfter a successful proof of concept, Miles 33 has announced that Findlay Media (part of the Mark Allen Group) has invested in a 40 seat Gemstone Advertising and CRM system. The system will also include Beacon for flat planning and advertising copy chasing.

A joint development project between the two companies to enhance the Audience Development module of Gemstone to meet Findlay Media’s demanding controlled circulation data requirements is also part of the agreement.

Findlay Media is a leading business media company for the manufacturing and engineering industry, delivering specialised content through magazines, websites, eZines and supplements. Findlay Media’s services also include research, telemarketing, event management, contract publishing and conference organising, requirements which are not normally part of a publishing system.

Gemstone’s modern and extensible design was therefore instrumental in the selection process as it can be extended to provide a solution for the large and extremely detailed database that is maintained by Findlay Media, says Miles 33. This database which will include configurable metadata, questionnaires and demographic data to be used for controlled circulation management and the integrated CRM system for sales management.

The extended database solution is naturally integrated into order processing, production tracking and flat plan modules of Gemstone, resulting in a complete, enterprise-wide management system covering all aspects of Findlay Media’s business.

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