Flashes&Flames: What ‘new media’ should mean for publishers

The trouble is that newspaper and magazine companies are invariably dominated by print people, profits and philosophies. But digital media increasingly needs different (and, yes, younger) people with new skills working in different ways, often with an unruly approach to experimentation and investment. The fact is that many traditional companies subordinate digital to print without even thinking about it. Current profits talk more loudly than future dreams. And they tend to favour the digitalisation of existing brands over the creation of new ones.

For the latest very interesting blog from Colin Morrison read Flashes&Flames