Forrester names PubMatic, Rubicon, DoubleClick ‘Leaders’ In SSP Field

forresterResearch firm Forrester analyzed and scored what they deemed to be the “six most significant providers” in the supply-side platform (SSP) category — AOL Platforms, AppNexus, DoubleClick Ad Exchange, OpenX, PubMatic and Rubicon Project. The company on Tuesday released its findings in a Wave report.

Forrester calls PubMatic, DoubleClick, and Rubicon “Leaders” in the space, saying those three companies “offer publishers the richest combination of sales protocol options, technology, and integrations, supported by service.”

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