It is easy to believe that free titles (as well as online) are squeezing the life out of the UK paid-for magazine market. So, it is ironic that the major magazine company which looks best set to carve out a new ‘cross-media’ role has its roots in sponsored publishing. The story started 90 years ago.
To read it click on Flashes & Flames a typically thorough, fact-full analysis by Colin Morrison about Immediate Media’s impact on their acquisition of BBC Magazines and the history building up to it.