Guardian overhauls site in anticipation of publishers selling ads based on time

guardianThe Drum reports that The Guardian has overhauled its site, trumpeting a flurry of advertising opportunities it hopes will fuel on-going efforts to sell advertisers on reader attention not clicks, in an environment designed to improve the chances of branded content being seen.

Aware it needs to prove advertising effectivess beyond clicks, the publisher is increasingly leaning toward time-based metrics to push its inventory. For the first time brands can now run a single creative execution on Guardian content across all device screen sizes.

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