“Adding Group DCA to our already robust digital offerings will position us strategically for continued leadership in health care communication,” said Haymarket CEO Lee Maniscalco. “Group DCA’s products naturally complement our own digital products and services, and our cultures of high-energy creativity and innovation are highly compatible and mutually reinforcing. It is a perfect strategic and cultural fit, one that will help to accelerate our growth.”
The assets acquired through the transaction include Group DCA’s proprietary DIAGRAM (DIAlog, GRAphics and Motion) Platform and The Medical Bag, a general interest website for health care professionals, along with the staff to support the business. The website will continue to run as an independent platform that also supports e-detailing programs.
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