The 68-page glossy, which has been created in a joint venture with the British Photovoltaic Association (BPVA), encourages people to ‘Save Money and Save the Planet’ by going solar. The brief was to produce a publication never before seen by the solar industry – a newsstand-quality lifestyle title to inspire potential solar consumers through content that presents expert advice in enlightening and engaging ways.
The key challenge was to set the tone of the magazine to fit within the ‘Homes and lifestyle’ sector, which has been achieved by case studies of beautiful solar homes, designed to encourage readers to get solar panels themselves. Other interesting features include a step-by-step ‘Guide to Going Solar’, ‘Solar celebrities’, ‘The world of Formula E motorsport’, ‘Lessons from a solar school’ and ‘Reader FAQs’.
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