Hobsons Acquires Intelliworks

December 13, 2011

Cincinnati, OH– Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, today announced its acquisition of Intelliworks, a leading provider of relationship management solutions for higher education. The acquisition adds expertise in key market segments to Hobsons’ successful enrollment management solutions and positions the company for accelerated expansion in both traditional and non-traditional higher education environments.

Craig Heldman, chief executive officer of Hobsons, Inc., highlights, “This transaction will enable us to deliver more value to the clients of Hobsons and Intelliworks by blending the expertise and product knowledge of two proven industry leaders. The combination will benefit the higher education market and expand Hobsons’ ability to bring success to education through innovation, leadership and partnerships. It will also enhance our efforts in graduate, professional and continuing education and executive education, where Intelliworks has established a significant presence.”

The combined entity, operating as Hobsons, will deliver a suite of integrated solutions for managing the entire student lifecycle. Hobsons and Intelliworks are committed to satisfying all existing client needs, delivering world-class service, and providing clear and easy upgrade paths to future solutions. As part of the transaction, Intelliworks’ Chief Executive Officer Todd Gibby will join Hobsons as managing director for higher education, responsible for leading the company’s higher education business.

“A fully developed student lifecycle CRM system should track a student from the initial contact with the institution through enrollment, matriculation and entry into alumnus status,” noted a recent Gartner Hype Cycle report*. “A tighter relationship between the student and the institution pays dividends in retention, future recruitment and, ultimately, advancement. Fully functional student lifecycle CRM aims for decades of relationship management, not just the limited duration of traditional enrollment management solutions.”

“Combining Intelliworks’ and Hobsons’ resources and experience will enable us to deliver innovative, flexible, and scalable enrollment management solutions for every type of institution, including individual programs and departments within an institution,” added Gibby. “On behalf of the Intelliworks team, we are delighted to join Hobsons in serving academic institutions and helping to transform the way they engage with prospects, students, and all members of their communities.”

*Gartner, Inc., Hype Cycle for Education, 2011, Jan-Martin Lowendahl, Marti Harris, et al, July 29, 2011.