IDG TechNetwork Expands Programmatic Media Buying Into China

IDGlogoThe IDG TechNetwork has expanded its global online advertising network into China, following its parent company International Data Group (IDG), which has supported the market for 34 years. The launch of IDG TechNetwork China, announced Monday, means that IDG now supports data-driven marketing and premium programmatic buying to more than 60 Chinese language magazines, newspapers and Web sites.

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