Immediate Media to launch children’s titles

mr menOn the newsstands from today, and aimed at 3-5 year olds this educational title, produced by Immediate’s youth and children’s editorial team transports children into ‘Mr Men and Little Miss’ world. Mr Men and Little Miss Magazine is full of the warmth and humour of the characters which children and parents know and love, says the publisher.

With help from the ‘Mr Men and Little Miss’ characters, the magazine will focus on communication, language and literacy; reinforcing learning from the whole Early Years Curriculum in a fun and interesting way. Mr Men and Little Miss Magazine will have a “clear and uncomplicated style” with bespoke stickers, brand new stories and fresh new artwork.

Each issue will carry two collectable toys of the characters. The launch issue comes with a Mr Bump and Little Miss Sunshine and a poster of all 85 characters and special stickers to add. The magazine will retail at £3.50 and has a variable frequency. The launch will be supported not only by a consumer marketing campaign but Immediate will be producing bespoke branded POS packs for the top 5K independent stores and will be supported in the major retail multiples.

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