Kable acquired by Progressive Digital Media Group

UK Technology expenditure intelligence provider, Kable, has been acquired by the Progressive Digital Media Group (PDMG) from Guardian News and Media as part of its strategy of growing its exposure to subscription-based content revenue streams.

Kable provides business information, tactical intelligence, research, analysis and consultancy to a number of the UK’s leading blue chip companies. Terms of the deal were not disclosed.

Five years after it acquired public-sector technology research firm Kable, Guardian News & Media (GNM) is off-loading the outfit.

The firm, which tracks local government’s technology expenditure plans for suppliers hunting contracts, is passing to PDMG, the vehicle through which Datamonitor founder Mike Danson has been building a business intelligence publishing firm since selling Datamonitor to Informa in 2007.

PDMG, which also owns New Statesman and Press Gazette, says the acquisition “is in line with PDMG’s stated strategy of growing its exposure to subscription-based content revenue streams“.

GNM, purchased Kable for its new Guardian Professional division in 2007. A year later, GNM acquired paidContent publisher ContentNext for the same division but in 2012  sold ContentNext to GigaOM.

In the last few years, Kable has transitioned from publishing freely-available coverage to offering premium material to customers only.