London agency 3 Monkeys acquired by Edelman’s Zeno Group

3 Monkeys, set up by Angie Moxham 13 years ago, will not divulge a sales price, but experts predict the deal would be worth up to £15m ($21.5m), with around half the cash paid upfront.

The London agency had fee income of £6.1m in 2014, total revenues of £12m and employs more than 60 staff. Clients include United Biscuits and TGI Fridays. Managing director Christine Jewell is also a shareholder. Further acquisitions in the region by Zeno, probably in different disciplines, are expected soon.

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