In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August. The data, released this morning by London-based ad market tracker and research database WARC, indicates that marketer confidence slid worldwide and in each of the major regions it tracks — although European confidence declined at a slower rate than the rest of the world.
WARC’s global marketer confidence index declined to a 54.4 in August — down 2.2 points from July and 1.2 points from August 2013.
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