Media 10 has launched the first annual London optical trade event – 100% Optical. Held at London’s premiere exhibition venue, ExCeL, Media 10 anticipates 8,000 international visitors will attend the launch event including; Buyers, Designers, Dispensers, Optometrists, Opticians, Orthoptists, Practitioners, Laboratory Managers, Technicians, Consultants Ophthalmologists, Surgeons and Students.
100% Optical uses an award winning floor plan dividing the event into four industry sections (Equipment and Machinery, Lenses, Eyewear and Business services) with a dramatic tunnel entrance, central bar and auditorium with ‘live’ facilities to broadcast debates across the globe. 100% Optical has secured a number of key partnerships with leading figures and organisations including a £2million investment from the Abu Dhabi National Exhibition Company (Parent company of ExCeL London).
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