Media owners vote programmatic trading and content marketing as most important in future industry

StarcomProgrammatic trading and content marketing are the most important issues moving ahead for media owners, according to research from Starcom MediaVest Group (SMG), but work needs to be done to develop better understanding of new media technologies.

According to a survey of 120 UK media businesses, 62 per cent felt that programmatic was the most important factor for future success, while 61 per cent of respondents said content marketing would be integral in the future.

For the full story read The Drum