Yannick Bolloré, who is 33 and the son of Havas’s primary shareholder Vincent Bolloré, was today announced as the new leader of the group, which includes Havas Media Group and the Havas Worldwide advertising network.
He replaces David Jones, who resigned after 15 years at the company to found a tech start-up.
Asked whether Havas’s long-term future was to remain as an independent or combine with another holding group, Bolloré acknowledged that scale was crucial: “Especially in media, but even in creativity, scale is very important. Clients are getting more and more globally organised… so they need to have partners that are globally organised.”
Havas is the smallest of the major global holding companies, reporting annual revenues of £1.6 billion.
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