New York Times' Ad Revenue Returns to Decline

nytlogo379x64Second-quarter advertising revenue at The New York Times Co. fell 4.1% from the quarter a year earlier, a decline driven by sagging print-ad sales, the company said Tuesday.

The drop is a return to the long-term pattern for the Times, where an ad-sales increase in the first quarter broke a three-year streak of ad-sales declines. The company said then that it expected to see ad sales go back to declines in the second quarter.

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