Nielsen buys Indian economic modelling firm Indicus

NielsenIn India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed.

Established in 2000, Indicus is headquartered in New Delhi, with additional offices in Bengaluru and New York. The firm combines a team of market and trends analysts; analytics solutions giving data on the economy and consumers at granular levels – by city, district and neighbourhood; and patent-pending algorithms for distilling insights from public data sources.

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