Critical Mass has today merged its London arm with Agency Republic, a digital shop with 20 executives, in addition to making a number of key global hires.
Effective 18 January, the newly formed entity will take on the Critical Mass name and work from Critcal Mass’ Covent Garden offices under the leadership of Agency Republic managing director, Matt Kwiecinski. Creatively, the merged Critical Mass team will be headed up by Agency Republic executive creative director Alistair Campbell.
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