Plexus (formerly EMAP) launch new responsive websites across its portfolio

AscentialOliver Merlin, Operations Director at EMAP: “We look at everything through a mobile lens. We know that our customers are moving to mobile, and responsive web design ensures that no matter what mobile device our customers choose to use, the experience will be consistently excellent.” The responsive upgrade project, which includes Abacus redesigning all fifteen websites, has completed the final phase of the roll-out.

The move by customers to mobile is being tracked by EMAP who have seen the split between mobile and desktop grow from 50:50 to closer to 80:20, although there is variation between the different brands.

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