Reed Business Information acquires Farmade

farmadeReed Business Information (RBI), a division of Reed Elsevier, announced today it has acquired the entire issued share capital of agricultural software and workflow solutions business Farmade. Farmade will join RBI’s agricultural information, software and marketing solutions business, Farmers Weekly Group.

Farmade provides widely used crop management and agronomy software in the UK and across the globe to more than 2500 agricultural sector clients.

David Wilson, Farmers Weekly Managing Director says: “Farmade has a long standing partnership with the Farmers Weekly Group, through its Farmplan division, and its crop recording, mapping and precision farming software is highly valued by customers.

“The product expertise of Farmade, combined with the audience reach and industry knowledge of the Farmers Weekly Group, will accelerate the growth of innovative new software and workflow solutions for our agricultural customers.”

Peter Henley, Farmade Co-founder and Commercial Director says: “We have worked closely with Farmplan over many years and the synergies between our businesses are enormous.

“This acquisition provides the opportunity to create cutting edge solutions and to continue to deliver the excellent service that our customers are used to.”

About Farmade
Farmade provides crop management and agronomy software across the globe to more than 5000 users. The software is used by farmers and agri-business professionals in the UK, Central Europe, North America, Canada, Africa, Australia and New Zealand.

About Farmplan
Farmplan provides IT software and hardware to help UK farms and rural businesses effectively manage business records and meet legislative, cross compliance and performance management requirements. The software includes programmes for accounts, cropping, cattle and sheep, as well as for property, SPS and payroll. Farmplan also provides computers, networks, printers and IT support.

About Farmers Weekly
Farmers Weekly is the number one farming publication serving the UK agricultural industry. The weekly magazine has been providing a service to the UK farming community for over 80 years and we take pride in delivering authoritative and independent content that farmers can trust. The magazine provides an informed weekly commentary on British Agriculture to farming and agricultural professionals in the UK and online we offer our audience a whole wealth of news, business advice, entertainment and opportunity to interact. Farmers Weekly is part of the Reed Business Information portfolio.

About Reed Business Information
We provide information and online data services to business professionals worldwide. Customers have access to our high-value industry data, analytics, information and tools. Our strong global brands hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of Reed Elsevier, a leading global provider of data, information and solutions for professional customers.