RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic video advertising. RTL is acquiring a 65% majority stake in SpotXchange for $144 million, with the opportunity to acquire the remaining shareholding in the future.
The news comes just weeks after LiveRail — one of SpotXchange’s largest competitors — was acquired by Facebook. TechCrunch reported the price of the Facebook-LiveRail deal to be in the $400 to $500 million range.
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