SMG Partners with Magazines to Launch Real-Time Marketing Platform

SMGFor nearly two years Starcom MediaVest Group has been delivering on and developing real-time marketing solutions. But its latest product, Content@Scale, will enable brands to pair display ads with content from more than 20 publishers on the fly.

Content@Scale is a more-robust iteration of its link.d3 content engine, which uses data to connect brands with relevant content and distributes it across several channels. However, Content@Scale takes that concept a step further and allows for total customization and automation.

For the full story click Folio