Successful ProWein Concept is exported to China

Messe Düsseldorf Group, organiser of the leading fair ProWein, and China International Exhibitions, a member of Allworld Exhibitions and organiser of FHC China, agree Cooperation

The collaboration launched with the extremely successful ProWine Tasting Zone at FHC China 2012 is now to be exceeded as from 2013. 13 to 15 November 2013 will see ProWine China held for the first time now, at the Shanghai New International Expo Centre (SNIEC). The trade fair will be held every year in parallel to FHC China in terms of dates and location and will be aimed at trade visitors from throughout China. The contractual partners here are Messe Düsseldorf Shanghai and China International Exhibitions a member of Allworld Exhibitions Network. They will organise and hold ProWine China cooperating in partnership.

“We are delighted and very much look forward to the cooperation,” says Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf and Chairman of Messe Düsseldorf Shanghai. “Messe Düsseldorf Shanghai and China International Exhibitions are joining forces to implement the successful concept of Düsseldorf ProWein under the brand name ProWine China and thereby establish the leading wine fair in China. The Chinese consumer market is based on domestic production but is increasingly opening up to the variety of international wines. Retailers in China need an event to help them serve this parallel demand – and ProWine China does just this“.

Brendan Jennings, General Manager, China International Exhibitions, an Allworld Exhibitions member commented: “This cooperation with Messe Düsseldorf is a significant milestone in the development of the wine market and wine marketing in China. ProWein is without doubt the largest wine show in the world and by combining with FHC, China’s most important and longest running business event for the global food and hospitality sector in Shanghai, we can offer the international wine industry an immediate guaranteed platform. The wine industry, both international producers and Chinese buyers have long been confused by the many small scale wine events taking place in cities throughout China. With ProWine China we have the world’s strongest brand combined with FHC, bringing together the widest range of wine producers from more countries than has ever been witnessed before in China and therewith creating an exhibition that is of a scale large enough to draw wine buyers from all over the country and right across all of Asia.”

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