Tablet use now 13m in the UK

ComScore and UK Online Measurement (UKOM) have revealed 12.8m people went online via tablets in the UK this July, ahead of the unveiling of their first wave of tablet data to the market next week (1 October).

The companies have been developing their first tablet metrics over the last year in response to the pressing commercial need to quantify the rise in multi-device media consumption habits.

The move makes ComScore’s MMX multi platform product the first UK online audience measurement system to integrate tablet user figures.

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