EU proposal on ad blockers welcomed by publishers

Media companies will be allowed to ban customers who use ad blockers under new online privacy rules proposed by the European Commission. To combat the rise of ad blocking technology, which stops online adverts from showing up on websites, many publishers — including technology magazine Wired and mainstream titles such as Bild, the German tabloid — have opted to ban users who refuse to see advertising. In a proposed reform of the law on Tuesday, the commission attempted to clear up legal confusion by deciding that detection of an ad blocker would not break EU rules

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News media move to ban ad blockers from websites

People using ad-blocking software who visited the The New York Times website in March were shown a message. This read: “The best things in life aren’t free”. It went on to explain that “advertising helps us fund our journalism” and gave the visitor two options to read the newspaper’s online content: disable their ad-blocking software or pay for a subscription

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The End For Ad-Supported Websites?

According to a new series from Adotas: “Online Advertising, Life After Mobile Ad Blocking,” iOS 9 was recently released and the tools for developers to create ad-blocking software are incorporated into the operating system

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